Be Well. Do Good.®
About Us
In the same way our namesake points travelers in the right direction and identifies milestones along the path to a desired destination, Waymark Wealth Management helps you chart a course to your ultimate goal of “True Wealth.”
While return on investment is important, it’s only one part of the equation. Waymark also continually considers your unique short- and long-term financial goals as we guide you through your lifelong wealth journey.
There is a distinct difference between having the financial means to live the life you want and actually being able to do so. We integrate traditional wealth management with behavioral finance to chart your course and help you navigate it with assuredness. Behavioral finance uses a values-based decision-making process to help you strive confidently towards your life goals, roadmap in hand.
With the principles of behavioral finance leading the way, Waymark Wealth Management can help you pursue your own unique “True Wealth.”
Our Team
Brendan Sheehan, MSFP, CFP®
Managing Director
Brendan’s journey from growing up in a mainly blue-collar suburb of Boston to being recognized as one of the top Wealth Advisors in Massachusetts has been an improbable one. After graduating from Harvard with a degree in Psychology, he decided to leverage his fancy Ivy League degree by working simultaneously as an unpaid intern during the day at a sports marketing firm co-owned by Boston Bruins great Bobby Orr and as a waiter at Pizzeria Uno at night. After working in the advertising/marketing world for five years, Brendan was persuaded to join his father’s eponymous financial planning firm as the marketing director. He quickly learned that he needed to know something about financial planning to speak intelligently with clients, so he decided to work full-time during the day and go back to school at night to earn his master’s degree in financial planning and his CERTIFIED FINANCIAL PLANNING™ designation. There were many twists and turns along the way, but in 2019, Brendan became the sole owner of Waymark Wealth Management, LLC, and the rest, as they say, is history.
Some people are surprised to learn that Brendan graduated with a degree in psychology and ultimately chose a career in financial planning. But he would point to this background as critical to his success. Employing behavioral finance can often impact a client’s financial success much more significantly than simple black-and-white financial planning. Of course, over his 20+ year financial planning career, Brendan has gained extensive experience in comprehensive wealth management and has been featured by MoneyGeek, U.S. News, the Boston Business Journal, Financial Planning magazine, GoBankingRates.com, and WTOP News. His focus includes retirement planning, client investment portfolio construction, education funding, insurance and risk management, charitable giving, and tax and estate planning strategies. But if you ask Brendan to describe his unique ability, he will say it’s his skill to understand his clients' complex visions and distill them down to simple action plans, helping them move from where they are today to where they want to be tomorrow.
As an Eagle Scout, Brendan still is quite involved with the Boy Scouts of America (BSA). In fact, his daughter Caeli was one of the first females to become a Scout after BSA opened to girls in 2019. He also has been an active member of a local CrossFit gym for over ten years. When they are not spending time with friends and family, Brendan, his wife Sue, and daughters Caeli and Emma are busy taking care of their five pets: German shepherds Timber and Kammie, ferrets Luna and Nala, and bearded dragon Nugget.
Brandon Cardarelli, CFP®
Associate Advisor
Brandon is a CERTIFIED FINANCIAL PLANNER™ professional and has been on the Waymark team for his entire professional career of over 15 years. He joined Waymark shortly after graduating from Bryant University, where he earned his Bachelor of Science degree in accounting.
Brandon's early academic pursuits led him to delve into economics and finance, where he developed a keen understanding of the intricacies that govern the financial markets. However, it was not until he entered the professional arena that he discovered his true calling – helping individuals achieve their diverse financial goals through personalized financial planning.
One of Brandon's key strengths lies in his proficiency in managing a spectrum of responsibilities. From addressing intricate client service needs to rebalancing portfolios with precision, his commitment to staying abreast of the ever-evolving financial landscape allows him to provide informed and strategic advice when creating customized financial plans.
Brandon grew up and still resides in Plymouth with his wife, Jessie, and their two daughters, Ainsley and Zoey, along with their two dogs, Enzo and Nico. During the summer months, they enjoy boating excursions in Plymouth Bay or spending long days at the beach. Growing up, Brandon was fortunate to spend annual vacations at Walt Disney World with his parents and now cherishes that same annual tradition with his own family. Not only can he help with your financial goals, but he will happily talk about planning for your next Disney vacation!
Hanifa Nankinga, MBA
Client Services Manager
Hanifa is Client Services Manager for the Waymark team, handling client intake, scheduling, back-office support services, systems management, and various financial report generation. She excels at client relationship management and advisor process facilitation. Her passion for helping clients reach their financial goals is driven by a desire to make a tangible impact on their lives beyond money.
Prior to joining Waymark, Hanifa earned a BSBA in finance and management and an MBA in finance from the University of Massachusetts Lowell. She has extensive experience in the finance industry with positions in both big companies like Putnam Investments and smaller credit unions in her hometown of Dracut, MA. While originally from Uganda, Hanifa has lived in Dracut since she was 4 years old and recently moved across the country to Arizona. Her relocation was inspired by her love for outdoor activities, such as hiking and golfing, which she is now able to participate in year-round while maintaining a strong commitment to staying fit and active.
Drawing on her financial expertise and her life journey from Uganda to Dracut and now Arizona, Hanifa's commitment to enhancing clients' financial well-being, along with her passion for an active and purposeful life, remains the driving force behind her mission, exemplifying Waymark's dedication to excellence and holistic well-being.
